A woman shopping in a grocery store, looking at shelves with various bottles of juice and drink products.
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Meet Shelf Love:

Your guide to building authentic connections in the world of natural and organic brands.

We're here to elevate your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.

A woman shopping in a grocery store, reaching for a product on a shelf, with a large tote bag on the floor nearby that has the brand 'Shelf Love' printed on it.
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It comes from the heart..

Together, we’re building a community that celebrates and supports the brands we believe in, inspiring others to “Love your brand, love your shelf.”

Our dedicated team of Brand Ambassadors is at the heart of what we do. With unmatched expertise and genuine enthusiasm, they bring our clients' brands to life, creating meaningful connections with customers. Each of our ambassadors is not only highly knowledgeable about the brands they represent but also deeply passionate about spreading the message of natural and organic living. Their excitement for the products is infectious, and it’s this authenticity that sets us apart.

How we can help you…

With ShelfLove, we connect natural and organic brands to their ideal audience, creating authentic experiences that drive engagement and growth. Whether it’s through demos, events, social media or strategic support, we’re here to help your brand thrive on the shelf and beyond.

A man with long hair, a beard, wearing a black cap backward, a black t-shirt with 'HOPWTR' printed on it, and blue gloves, standing behind a black table in a grocery store. He is smiling, pointing at cans of Hop Wtr on the table. The table has promotional materials, a bowl with ice, and some cups. The store has refrigerated drinks in the background.

In-Store
Demonstrations

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Event Support

A woman shopping in a store aisle, reaching for products on a shelf. She has long, wavy black hair, glasses, and is wearing a white T-shirt, dark jeans, and white sneakers. She holds a green package in her left hand and has a tote bag on the floor with the words 'Shelf Love' on it.

Brand Partners

A smiling young man with short dark hair pointing to a can of Hop WTR iced tea at an outdoor event. He is wearing a black t-shirt and a bracelet, standing under a blue canopy. There are people and banners in the background.

Social Media Coverage

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A floral arrangement of pink and peach roses in a clear glass vase, paired with a glass of rosé wine, sliced blood oranges and mandarins on a patterned fabric tablecloth, with additional fruit slices and a chocolate dessert in the background.

How I got here…

Shelf Love grew out of my lifelong passion for health, wellness, and community.

My professional background is in sales and events, but I found my way into the CPG space as a brand ambassador for a company that I’m proud to say Shelf Love still represents. I loved being a BA! It was so much fun – chatting with people, sharing products I believed in, and seeing firsthand the difference my work made for these brands. Watching my efforts make an impact on their bottom line was incredibly inspiring, and I knew I wanted to help even more brands shine.

Shelf Love was born as a way to promote as many amazing natural and organic brands as possible. Now, I get to share these brands with my community (and the communities our BAs reach) while passing along the joy of the brand ambassador role to others. Our team is spreading the love for brands that make us feel good inside and out – one shelf at a time.

What Others Are Saying

Peek Into My World…

A woman with wavy brown hair and tattoos on her arm smiling while using a self-serve coffee or tea dispenser in a store. She is wearing a pink shirt and a beige tote bag with an orange logo that reads 'ShelfLove'.
Black dog with pink collar peeking out from under a wooden table, with blurred fruits in the foreground.
Hand drizzling honey onto a platter of radishes, oranges, leafy greens, and other vegetables.
  • Avid Traveler: I love exploring new cultures and have visited 10 countries. My favorite trip (so far) was visiting Kauai, Hawaii.

  • Dog Lover: I’ve always felt most at ease with a dog by my side. Lucy, our black lab and Shelf Love’s (un)official mascot, keeps things grounded, playful, and full of love—just the way I like to run my business.

  • Mindful Cook: One of my favorite ways to unwind is through cooking, and I love sourcing ingredients from our local farms.

  • Nature Lover: Being in nature is my favorite way to reset. Whether it's a walk with Lucy around the neighborhood, a hike through the woods, or relaxing on the beach, it always brings me peace.

  • Yoga Enthusiast: I am a certified hot yoga teacher, and while I no longer teach, I still enjoy practicing daily.

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Employment Opportunities

At Shelf Love, we're always on the lookout for passionate individuals who share our love for natural and organic products. If you're in one of the cities we serve — Nashville, Los Angeles, San Francisco, Austin, New York City, Jersey City, Chicago, Atlanta, Seattle, Phoenix, Denver, Northern VA, Washington, DC, Miami, Tampa, Boston, Houston, or another major city — we'd love to hear from you! Send us your resume, and let's explore if you could be a great fit for our team of Brand Ambassadors, helping emerging brands shine.